We don’t need a silver bullet. We need silver buckshot.– Md. State Delegate Sue Kullen. Through lucky circumstance, I happened to meet Delegate Kullen over lunch, soon after she had been talking with some of the nation’s leading Democrats about health care. The gist of her comment is that the […]
Monthly Archives: August 2008
13 posts
In What Makes You Different?, we got to look at some great words from EMF Film about Clare at Red Cap, emphasizing her two big differentiators: (1) a systematic approach and (2) responsiveness. But what about the other nice things Jayne Winch had to say about Clare Dagin? Do we […]
Here’s a testimonial that I produced for Bold Interactive, a client and partner in online marketing. I interviewed their client, Pro-Vigil, Inc., and collected the words that counted the most. And what almost always counts the most? Money. Pro-Vigil, Inc. is an innovator in fighting theft and vandalism in the […]
I love this J.D. Power and Associates survey question. It’s not the only marketing criterion I can think of, but it’s one of my favorites.
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” I mention this sometimes to small and medium sized businesses who think they can’t compete against bigger companies. Consider the recent Olympics, and the remarkable Jamaican wins in the men’s and […]
Here’s a testimonial I produced for Red Cap Communications*, on the work they did for EMF Film. I asked Red Cap’s CEO, Clare Dagin, “what’s the most important thing we need your client to say about you?” “Systematic thinking my big differentiator,” said Dagin. “Too many designers create one-offs without […]