Here’s what the folks at Red Kite Creative report: In the past few weeks, I’ve had two clients (one current and one potential) tell me that the main reason they contacted me for their project work was the large quantity of well-written, very positive testimonials I have on my website. […]
Phil
172 posts
Used right, testimonials are great. But sometimes they can be used deceitfully to market crap products, even when the testimonial writer is being honest. In “The Value of Testimonials“, James Laidler, MD, shows how quack medicine promoters can obtain a constant supply of sincere testimonials from customers who honestly believe […]
I’ve been traveling around Honduras for the last four weeks — mostly vacation, but working a little while I’m here, via the occasionally available internet or VoIP connection to the States. Small business in Honduras is not a model you want to copy, at least not for profitability. As a […]
To want to own a restaurant can be a strange and terrible affliction. What causes such a destructive urge in so many otherwise sensible people? Why would anyone who has worked hard, saved money and often been successful in other fields want to pump his hard-earned cash down a hole […]
I just read an great article by online marketing consultant Donna Gunter: 10 Secrets to Asking for Effective Client Testimonials for Your Website. Her tips are more sophisticated than most free web advice on writing testimonials, and I think she’s generally spot on.* I especially like her Secret No. 9: […]
Some people confuse asking for a sale with asking for a favor. And because they think they don’t deserve the favor, or don’t want to feel in someone else’s debt, they don’t ask. That’s just stupid. If you sell something valuable at a fair price to someone who can use […]
Something I was reminded of this week: One overlooked bonus of keeping your marketing materials concise is that there are fewer opportunities for typos. :-)