Do Testimonials Drive Contacts?

Here’s what the folks at Red Kite Creative report:

In the past few weeks, I’ve had two clients (one current and one potential) tell me that the main reason they contacted me for their project work was the large quantity of well-written, very positive testimonials I have on my website.

You can tell customers how wonderful your business is until the cows come home, but a great recommendation from a past client goes much, much further to establish your credibility and the value of doing business with you rather than Competitor A, B or C.

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