A Japanese “No”

More on demarketing:

In the mid-1990s, I read a book (title long forgotten) in which the author quoted an interview with the CEO of a large and venerable Japanese company. When asked, “what is the difference between Japanese and American businesses?” the CEO replied — after a long pause — “Japanese companies have a stronger sense of what businesses we will not do.”

— Thank you in advance to any reader who can point me to the original citation.

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