“It’s pretty good, but it isn’t great.”
My CEO client was looking at the plans for a product launch event. His staff had done all the prep and they were excited to get started as soon as he gave the go-ahead. Problem was, he liked the plan but he knew he could do better. He wondered about sending back an alternative idea, or at least making some changes to the one they’d given him.
“Dude,” I said. “Don’t screw this up. Tell them you love it and that you’re here if they need help; then get the heck out of their way. A B-plus plan done with 100 percent enthusiasm is better than an A-plus plan done with 20. Or even 80.”