Verizon and the Net Promoter Score + Testimonials

When I signed on with Verizon Wireless this week, I discovered that they take the Net Promoter idea very seriously.  In fact, it’s the only question on their new-customer survey:

1. How likely is it that you would recommend Verizon Wireless to a friend or colleague?

I clicked on “extremely likely” and added a comment why:

Great signal.  That’s the one important reason.  The surprisingly friendly and efficient service was a bonus.

After I submitted my response, I got a Thank You screen that said, “may we quote you?  And if so, how would you like your name to be written?”

End of survey.  Cool.