When I signed on with Verizon Wireless this week, I discovered that they take the Net Promoter idea very seriously. In fact, it’s the only question on their new-customer survey:
1. How likely is it that you would recommend Verizon Wireless to a friend or colleague?
I clicked on “extremely likely” and added a comment why:
Great signal. That’s the one important reason. The surprisingly friendly and efficient service was a bonus.
After I submitted my response, I got a Thank You screen that said, “may we quote you? And if so, how would you like your name to be written?”
End of survey. Cool.
