Last week, one of my longtime business friends was kind enough to introduce me to one of his new colleagues over lunch. I was grateful for my friend’s effort, but a touch horrified when his words of introduction described me as still doing work that I quit doing at least two years ago.
When it comes to marketing my own business — letting good friends and colleagues know what I’m doing and what I want to be doing, and what’s different from what I used to be doing — I’ve clearly been falling down on the job. Talk about your cobbler whose kids have no shoes!
Step Number One — I’m adding “Marketing and Management Consulting” to my email signature. Steps Two and Three will be to find some clearer words about what I want to do for my clients, and to actively spread the word. I’ll keep you posted on how this self-consult works…
