Doing the Right Thing

Doing the right thing allows you to stop spending money on advertising.

Dan Roach, Roach-Lamburg Roofing

Dan came highly recommended by my realtor, who only recommends the best. Nearly all his work comes from referrals. That’s much more important than repeat business for a roofer — seeing how he sells a product that lasts for decades.

Dan started his roofing company ten years ago, knocking on doors and hoping to drum up enough work to keep him in business before the money ran out. Since then, he’s built a reputation on doing quality work, staying on budget, and giving customers more than they asked for.

Knowing that contractors often require some payment up front, I offered the check (enough for the whole job) that I got from the lawyers when I closed on my new house. “No thanks,” he said. “I’d rather not get paid until you know the job is done right.” If that’s not proof that he knows what he’s doing, I don’t know what is.

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