I love this J.D. Power and Associates survey question. It’s not the only marketing criterion I can think of, but it’s one of my favorites.
Phil
172 posts
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” I mention this sometimes to small and medium sized businesses who think they can’t compete against bigger companies. Consider the recent Olympics, and the remarkable Jamaican wins in the men’s and […]
Here’s a testimonial I produced for Red Cap Communications*, on the work they did for EMF Film. I asked Red Cap’s CEO, Clare Dagin, “what’s the most important thing we need your client to say about you?” “Systematic thinking my big differentiator,” said Dagin. “Too many designers create one-offs without […]
There’s Nothing as Dangerous as an Idea When It’s the Only One You Have. — Bill O’Hanlon in Do One Thing Different — and other uncommonly sensible solutions to life’s persistent problems.
The difference between big companies and small companies is that big companies can do dumb things with larger quantities of money. I mention this to my SMB* on a regular basis, when they wonder out loud whether one of their new plans or efforts make sense. “What kind of marketing […]
It is not the same to talk of bulls as to be in the bullring.–Spanish proverb. Yes, some analysts can give good advice about things they don’t do themselves. But beware the business advisor who speaks with 100% confidence about something they only watch from the sidelines. I help clients […]