“You will be thrilled if you hire ABC Corp.” “If you work with the marketing team at XYZ management, you’re guaranteed to see better revenues.” “Clare is the best graphic designer in Phoenix, hands down.” Testimonials from enthusiastic fans are great. But when they say things they can’t back up, […]
Yearly Archives: 2008
84 posts
Ronald Reagan often said “Trust. But verify” when negotiating with the Soviets. More cynically during the early 90s, I used to say “trust not, want not” after combining that Russian proverb with “waste not, want not.” Happily, I’ve lost my cynicism since then, but I still use the phrase as […]
In The Difference Between Big Companies and Small Companies, I briefly quoted the Nobel Prize winner Richard Feynman, who was talking about an incident in which he was helping the California school board choose a set of science textbooks. Feynman had given a poor review to a book that others […]
Great work doesn’t just spring from the minds of one or two creative people. It is produced by an entire organization that understands and encourages that greatness. Such environments cannot be created by fiat. They are built cumulatively by every manager in the organization, bit by bit, over time, by […]
I had some horses that I would rather have sold than my pretty pair of fire horses. I knew that I would sell them and sell them pretty quick, and I knew that I wouldn’t get any more like them.This old man says, “What will you take for those horses?””I […]
For non-essential products, customer inaction is often a bigger “competitor” than any comparable substitute. The top three CRM products for small and medium sized businesses aren’t just competing against each other — they’re competing against you not buying any CRM software at all. Next time your marketing and sales group […]