Here’s what the folks at Red Kite Creative report: In the past few weeks, I’ve had two clients (one current and one potential) tell me that the main reason they contacted me for their project work was the large quantity of well-written, very positive testimonials I have on my website. […]
Daily Archives: June 28, 2008
2 posts
Used right, testimonials are great. But sometimes they can be used deceitfully to market crap products, even when the testimonial writer is being honest. In “The Value of Testimonials“, James Laidler, MD, shows how quack medicine promoters can obtain a constant supply of sincere testimonials from customers who honestly believe […]